So, as I mentioned previously, I ran a $15 ad with eReader News Today (ENT) on Saturday, December 6th. I’m really quite pleased with the results, especially given the cost of the ad. Saturday produced 71 sales and another 14 on Sunday. At $0.69 royalty per book, I’ve almost quadrupled my investment. It was enough to push Danny Dirks to the very top of its sub-categories, which was a first.
Even more interesting to see was the change from Saturday to Sunday in the sub-categories displayed. Note the two “Myths & Legends” categories in the image above. Now day 2:
I’ve never seen this with any of my other books. Not complaining though, because I think the latter categories are better, but strange to see it change in a 24-hour period.
So, definitely recommend giving ENT a shot. Your experience might be different. I’m sure genre, day of the week, and other variables can affect sales. But, at $15-$30 for an ad, you’re chances of breaking even are quite good. Also, it’s hard to tell how many copies of the book sold because of the ad and how many sold due to visibility after it climbed up the charts a bit. Either way, the ad definitely was the only catalyst to sales, so that makes me happy. Hopefully, that visibility will carry through over the next week or so.
Had experience or planning to advertise with ENT? Let us know in the comments. Thanks for stopping by! :-D
